Search Engine Optimization
Nooglesofts will let you into a little secret, according to research the financial services sector alone spends as much as £1.7 billion annually on online advertising in the United Kingdom, and about one-third of that pie is related to mortgages. That's one sector in one country! So it's not by chance that certain websites appear on the first page of Google.
However, advertising is not the only way to achieve top results, it may be the quickest but the first basic principle should be in ensuring your website is optimised (Search Engine Optimization).
Our objective is straightforward: customising elements of your web site to achieve the best possible search engine ranking, resulting in a winning addition to a business.
However all the above requires developing a website and constructing it in such a way to attract and make it visible to browsers by means of Web Page Optimisation (SEO) and a Paid Advertising processes such as Pay Per Click if required.
There's one more topic we should point out also. SEO is about manipulating search engines - to an extent. Beyond that, the manipulation becomes something more sinister and you run the risk of having your web site removed from the search engine rankings completely. It's true. It happens
Reasons why poor Website Design influences Web Traffic:
Not coded properly: Numerous websites use old or poorly put together HTML code by means of bold tags wherever strong tags ought to be and H2 tags as a substitute of H1 tags. An accurately coded website will make it easier to be indexed and quicker to load. Make sure you visit http://validator.w3.org/ as this is an exceptional tool for checking validity of a websites code.
Inaccurate titles: Search engines will make use of titles as links back to a website, so make certain you use them and position your keywords in there as well. except don’t do what lots of people do and stuff their titles with keywords as this will just with no traffic.
Black hat SEO: Black hat SEO is a thumbs down when it comes to constructing websites, and if you use it you are asking for a ban. Examples comprise of hiding links and keywords with your code.
Not interested in Web 2: Not including links to “web 2” websites will leave you at a disadvantage right from the beginning.
Flash: Flash is a waste of time if you want to be indexed. Search engines cannot interpret it and more to the point numerous visitors will not like it either.
Uninteresting: The content on your website is excessively tedious and people do not want to study it. Even if you have the finest looking website on the planet your content has to be just as good.
Duplicate content: Have you been copying and pasting articles from other websites. This will get you nowhere as search engines find irresistible quality unique content. One common problem is too many people trying to promote identical affiliate products without altering the default wording.